Innovation to go: The top 4 takeaways from Cross Innovation Day
A day of innovation and expertise to take home. That was the Cross Innovation Day under the motto "Changing perspectives - shaping the future together"
Einen Tag lang Innovation und Know-How zum Mitnehmen. Das war der Cross Innovation Day. Unter dem Motto "Perspektive wechseln - Zukunft gemeinsam gestalten" hat der Cross Innovation Hub das getan, was er besonders gut kann: Viele und vor allem unterschiedliche Menschen zu einem brennenden Thema zusammenbringen. Das Konzept hat einen Nerv getroffen. Knapp 200 Macher*innen aus Hamburger Wirtschaftskonzernen und Kreativunternehmen haben am 11. November den Weg ins Design Zentrum in der HafenCity gefunden. Angestoßen durch Vorträge und interaktive Workshops wurden neue Ansätze im Innovationsmanagement kennengelernt, diskutiert und weitergesponnen. Eine Veranstaltung mit der Mentalität einer open source Software. Innovation = Stille Genies, die hinter verschlossenen Türen tüfteln? Das war einmal. Das sind die top 4 Takeaways vom Cross Innovation Day:
1. Serendipity or how boredom clears the mind for creativity
Serendipity refers to the phenomenon of coming up with an idea or finding something that you weren't explicitly looking for. In an age in which we use several communication channels simultaneously on every end device and split our attention, it is increasingly difficult to simply do nothing. Yet boredom promotes creative processes in the brain. If you want results, you need to rest your mind.
2. Attitude or why design should not be created for design's sake
Whenever people adapt to change, they deal with design. However, they do so intuitively and usually unconsciously. Most people perceive design as a PR tool. Yet design can and is so much more. A new generation of designers is not using design for design's sake, but to initiate profound and positive change. Be it in the fight against inequality and intolerance or in protest against Vladimir Putin's war in Ukraine. Using design as an attitude is a form of application that is worth delving deeper into.
3. Failure Friday or why applause for mistakes helps us move forward
Hans auf Herz: Do you like to fail? The very idea of failing inhibits many decision-makers from pushing ahead with innovations. Where does this caution come from? Because most companies do not have a positive error culture. That can be changed. By removing the taboo on failure and consciously putting it on the agenda instead. With a Failure Friday, where past mistakes are recognised, celebrated and systematically transformed into knowledge.
4. Human-centred design or what we miss when we only look at people
Human-centred design aims to optimise systems by focusing on the users and their needs. But is this still up to date? With the current and future crises in mind, it is worth rethinking the basic principle of human-centred design: what do we miss out on if we only privilege people through design? What are the effects of alternative approaches such as Symbiosis Centreed Design, Eco Centreed Design or Design for non-human agency?
