Attack Your Business

The average lifespan of a business model has decreased from 67 years (1938) to 10 - 15 years (2020).

Source: Harvard Business Review: 'How Winning Organizations Last 100 Years' - Alex Hill, Liz Mellton and Jules Goddard (2018)

At what rate is your industry changing?

Your traditional core business is still very successful, but you are worried about what comes after? Do you want to incorporate current trends such as new technologies, platforms, sustainability, changing customer needs or COVID-19 into your business model, but don't really know how? We can help you. Attack Your Business.

The format

Together with up to five other companies, we will guide you through a 3-day process in which you can challenge your business model from the ground up together with creative professionals. At the same time, we will work out new solutions with you.

Why creative entrepreneurs?

In a knowledge society, 90% of all business model innovations are based on recombination of existing knowledge. Creative professionals have a particularly good ability to think across contexts and recombine knowledge from other fields through their everyday work.

Register now

Attack Your Business will take place again soon. If you want to participate with your company, send your request to:
Louisa Steinwärder:
Raffaela Seitz:

Deliverables

• Competence for cultural change
• Teambuilding
• Process innovation ✓
• Service innovation ✓
• Digital transformation ✓
• Business model ✓
• Product innovation ✓

*Creative industries define the industry for creative professionals and include the submarkets: architecture, visual arts, design, film, literature, music, press, broadcasting, software/games, theatre/dance or advertising