Attack your Business
The world is changing - change your company too! We will turn your current business model, product or service on its head and radically rethink everything
Are you looking for visionary input for your company? The Attack your Business and Attack your Product formats scrutinise your business model, product or service and suggest innovative approaches. We will guide you through an intensive 3.5-day process in a protected collaboration room with a maximum of two other companies. Always at your side: creative experts who combine knowledge in new ways and challenge your company productively.
Carrying on as before is not a model for the future
If you want to survive the crises of these times, you need the will to constantly change and optimise. At best, every product and every business model is state of the art - and usually outdated again some time later. The world is changing - change your business too! We turn your current business model and/or product on its head and radically rethink it. Maximum change of perspective - maximum outcome for innovations. Let's attack your business!
The target group:
Decision-makers in companies of all sectors and sizes outside the creative industries.
The benefits:
- At least 3 solution approaches for new business models/fields or products/services
- In-depth analysis of the future of your industry
- Selected creative experts who will productively challenge your company
- Constructive change of perspective
- Transfer of methodological expertise and enablement to establish your own innovation culture
- Cross-industry exchange with other participating companies
Attack your Business starts in June 2024, Attack your Procuct in October 2024 Register now!
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All information about Attack your Business & Attack your Product 2024 at a glance
What our customers say about the format
"In a three-day process, we had our business model challenged by creative practitioners to develop new ideas and opportunities. The format was excellent and very well thought out. Probably the best workshop conceptually that I have attended."
Felix Bäuerle
Sustainability Manager Product Innovation at Beiersdorf
"Working with the creatives was more than just an impetus to develop new ideas. Rather, it was the conception of the future of our company."
Carsten Freese
Digital Development at Zara (Inditex)
"Through our collaboration with the Kreativ Gesellschaft, we have realised how important it is to drive the innovation process in our company and how invigorating it is to integrate people from completely different areas into this process."
Stefan Paschko
Managing Director at Spiegelberg Medizintechnik
"It was valuable to have our business model looked at from a completely different perspective. The demands on the creatives were very high, as we had already tried out many things ourselves."
Thorsten Schroeder
Managing Director of Trailer Lloyd Vehicle Hire
Contact
- Sean Weingarten
- Programme Manager Cross Innovation Hub
- 040 2372435-53 Kurzbiografie
Sean Weingarten is a Programme Manager in the Concept & Delivery area of the Cross Innovation Hub. Previously, he was part of the Consulting & Training team, where he was project manager for the third round of the Creative Future Academy and the Music WorX Incubator 2022.
He completed his studies at the HafenCity University Hamburg in the degree programme Culture of the Metropolis in 2017. This was followed by a phase of reorientation from cultural studies to artistic-practical work. Until 2023, he studied Digital Media at Leuphana University Lüneburg and Digital Arts at the City University of Hong Kong.
- Nicole Wittek
- Partnermanagerin Cross Innovation Hub
- 040 2372435-85 Kurzbiografie
Nicole Wittek ist im Cross Innovation Hub für den Bereich Kooperationen und Partnermanagement zuständig. Nicole studierte Kulturwissenschaften, Medienwissenschaften und Betriebswirtschaftslehre im Bachelor und vertiefte Kulturwissenschaften im Master an der Universität Regensburg. In Regensburg baute sie den Bereich Kultur- und Kreativwirtschaftsförderung mit auf und war maßgeblich für die Entwicklung und das Management des innerstädtischen Kreativzentrums verantwortlich. Ehrenamtlich organisierte sie bereits während ihres Studiums und darüber hinaus zahlreiche Projekte an der Schnittstelle von Kultur, Kreativwirtschaft und Stadtentwicklung.
Zuletzt arbeitete sie in einem interdisziplinären Hamburger Büro für Stadtentwicklung. Dort konzipierte sie co-kreative Formate im Bereich Placemaking und setzte diese in Projekten zur Innenstadtentwicklung und Mobilität um. Nicole ist Gründungs- und Vorstandsmitglied des Hamburger Vereins obenstadt e.V., der sich für mehr multifunktionale Dachnutzungen in Hamburg einsetzt und war Mitinitiatorin der ersten Hamburger Dachtage.
