Der Cross Innovation Hub wird mit Mitteln aus dem Europäischen Fonds für regionale Entwicklung (EFRE) co-finanziert.

Industrie

Rehau: Four workshops to develop a new product

In the Cross Innovation Lab, Rehau, a system and service provider of polymer-based solutions, accelerated the development of a resource-saving transport solution for medical products.

Challenge

Innovation cycles are shortening, markets are becoming more complex – the framework conditions for industry are changing. New solutions are needed to keep manufacturing competitive in global competition. In the Cross Innovation Lab, the versatile plastics manufacturer Rehau met these challenges in cooperation with creative minds. The aim was to develop a new type of packaging for the transport of temperature-critical medicines. This had to cover the supply chain of up to 72 hours with intermediate stops in different climate zones safely and cooled. Simultaneously, it had to operate with little use of resources such as dry ice and disposable polystyrene boxes.

Output

Through cooperation with experts from the creative industries, a transport box could be developed within four workshops, which requires only ten percent of the original resources. The creatives were able to enrich the process with spontaneous visualizations, prototypes and a new combination of knowledge from very different fields.

"By participating in the Cross Innovation Lab, Rehau was able to shorten the product innovation cycle and react quickly to changing market needs."

Format & Method

In the Cross Innovation Lab, companies work together in changing constellations over a period of six weeks to create product developments in a stimulating environment. Experts from the creative industries are systematically involved in the process.

  • Field research: At the beginning, the challenges of the companies are explored in a new depth in cooperation with creative people – and their fresh perspective from the outside.
  • Workshop phase: During four workshop/laboratory days, the companies work together with selected creative professionals to develop new solutions.
  • Feedback loops: Between the laboratories, a concept show with all participating companies takes place in order to further improve the products through joint feedback and exchange.

In an iterative work process, companies develop new products or product adaptations with a significantly reduced expenditure of time.

 

Next Event

Monatliche Updates aus dem Cross Innovation Hub.

Jetzt anmelden!

Our partner: Otto Group

Founded in Germany in 1949, the Otto Group is now a globally operating trading and services group with around 51,800 employees in 30 major corporate groups and more than 30 countries in Europe, North and South America and Asia. In 2018/19 (28 February), the Otto Group generated a turnover of 13.5 billion euros according to preliminary estimates. With an online turnover of around 7.7 billion euros, it is one of the world's largest online retailers.

Learn more ↗
Theo Haustein

contact

Theo Haustein

Cross Innovation Hub

T040-2372435-81

Was ist Cross Innovation?

Cross Innovation Lab

Interdisciplinary teams approach innovation projects and needs of the industry on a temporary collaboration and exhibition area. learn more →

Cross Innovation

Was ist Cross Innovation? Warum ist die Kreativwirtschaft innovativ und was machen wir als Intermediär genau? Alle Antworten hier! →

Our formats

We are constantly developing new, experimental event formats in which creative people and professionals from other industries meet at eye level and develop collaboratively new ideas. learn more →

Partnerships

Building bridges instead of silos. As a partner of the Cross Innovation Hub, you are able to benefit from unconventional working constellations and an inspiring network. learn more →

Beteiligte Experten der Kreativwirtschaft

Bettina Knoth

Bettina Knoth

#Ideenentwicklung #Konzeption #Markenentwicklung #Branding #Kommunikationsdesign #Storytelling #DesignThinking #Dramaturgie

www.labstract.de

Foto: Markus J. Feger

Björn Lux

Björn Lux

#Markenkommunikation #Kuration #Interdisziplinarität #Nachhaltigkeit #Gemeinwohlökonomie

juno-hamburg.com

m-bassy.org

Weitere Cross Innovation Cases

Eric Karim Cronelis / unsplash.com

Administration

District Office: 9 ideas for "Accessibility +"

In the Cross Innovation Lab central elements of a comprehensive control system have been created

E-Commerce

Otto Group: Radical change of perspective wanted

In the pop-up office employees have learned new methods

Industrie

Rehau: Four workshops to develop a new product

In the Cross Innovation Lab, an innovative transport solution for medical products was developed.

Industrie

Rehau: Four workshops to develop a new product

In the Cross Innovation Lab, an innovative transport solution for medical products was developed.

Industrie

Rehau: Four workshops to develop a new product

In the Cross Innovation Lab, an innovative transport solution for medical products was developed.

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

Abstimmung an Werbeträgern durch Gestensteuerung

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

Intralogistik

Jungheinrich: A new prototyping culture

The Cross Innovation Lab focused on the tools of cooperation

Markus Spiske / unsplash.com

Media

NDR: Leaving your own silo

From the pop-up office, employees picked up the idea for a "New Work Day".

Technology

hit-Technopark: A growing network

World Cafés create new perspectives on strategic and operational issues.

Media & Mobility

Content Journey on blockchain basis

In the Content Foresight project, MaybornWolff and Pilot Screentime have thought far into the future

Wir verwenden Cookies und erheben mit Hilfe des datenschutzfreudlichen Webanalyticsdiensts Matomo Daten über die Nutzung unserer Webseite. Diese Nutzerdaten sind anonymisiert und verbleiben bei uns, d.h. sie werden nicht mit Dritten geteilt. Sie können unter "Einstellungen" der Erhebung von Nutzerdaten widersprechen. Weitere Informationen erhalten Sie in unserer Datenschutzerklärung.

Wir verwenden Cookies und erheben mit Hilfe des datenschutzfreudlichen Webanalyticsdiensts Matomo Daten über die Nutzung unserer Webseite. Diese Nutzerdaten sind anonymisiert und verbleiben bei uns, d.h. sie werden nicht mit Dritten geteilt. Sie können unter "Einstellungen" der Erhebung von Nutzerdaten widersprechen. Weitere Informationen erhalten Sie in unserer Datenschutzerklärung.

Your cookie preferences have been saved.