Music WorX Pitch 2021

With the Music WorX Pitch on 24 November, we celebrate the finale of the Music WorX Incubator 2021: for three months, the start-ups Fanklub, gramotone, Lineup and Double Shot Audio went through the funding programme for young companies from the music industry. During this time, they further developed their start-up. Now the teams are presenting their business ideas to a jury of experts. The goal: the Music WorX Promotion Prize of the City of Hamburg and Hamburg Kreativ Gesellschaft. The winning team will receive the jury prize of 5,000 euros. The runners-up will receive prize money of 2,000 euros - sponsored by The Orchard and Warner Music Central Europe.

Experience new start-ups and their ideas

What's going on in the music industry right now and when was the last time you talked to someone about it at the bar? The Music WorX Pitch takes place live as a 2G event at "Die Hebebühne" in Altona: Get to know the teams and learn more about their business ideas. Also, look forward to meeting Music WorX alumni from previous years while listening to songs by Hamburg-based newcomer "Deer Anna".

Starting on Wednesday, 24 November at 6:30 pm.

If you don't have time to come by you can also follow the event via videostream: https://kreativgesellschaft.org/en/music-worx/livestream/ 

Wanted: The most innovative music start-up

At the Music WorX Pitch, the jury chooses the most promising and innovative business model. These are the Music WorX teams from 2021:

Lineup: A highly competitive event platform, challenging both ticketing and event discovery services: With custom built machine learning models and unique social features, Lineup is developing a new customer journey - like a combination of Shazaam and Tripadvisor - but for events.

Double Shot Audio: An unloved but important task for sound designers and game developers is the management of audio assets needed for the sound design of a game. Double Shot Audio is therefore developing the first asset management system that is easy to use and brings order to collaborative workflows.

Fanklub: Fanklub want to be the all-in-one solution of a classic band website. Their platform is based on a subscription model that allows artists to earn an income and gives their fans exclusive access to music, raffles, polls and livestreams.

gramotone: Why isn't there a social network for musicians yet? The founders of gramotone asked themselves the same question and developed an app where musicians can create songs with other users worldwide using the rejam feature.

Find more detailed information about the participants here: Teams 2021.

The Music WorX Jury 2021

• Amke Block (Owner B10CK, Co-Founder UN1K.ART)
• Astrid Bernicke (Behoerde für Kultur und Medien)
• Egbert Ruehl (Hamburg Kreativ GmbH)
• Helen Meyer (Warner Music Group)
• Lena Ingwersen (Music City Network)
• Manlio Celotti (The Orchard/Membran)
• Marec Lerche (Warner Music Central Europe)
• Oke Goettlich (Goettlich GmbH / MD Music Zebraloution)

About Music WorX

With Music WorX, the Ministry of Culture and Media has been specifically promoting the development of innovative business models in the music industry since 2011. Since 2014, it has organised the Music WorX Incubator together with Hamburg Kreativ Gesellschaft. Successful companies such as Sofa Concerts, Tinitracks, Ikonphon, Groovecat/Cyanite and NOYS VR have already been funded in the programme.